Price Advertising Blog

Show entries from: 2018 returned 3 result(s).

Steve Jobs: Marketing Traditionalist

Published: 7/1/2018 11:35:00 AM
The Apple brand is about putting little pieces of the future in the hands of consumers. Yet Steve Jobs, master marketer, took a very traditional approach to advertising

Out of Home Advertising up 1.2% TO $7.7 Billion in 2017- Apple, Google, Amazon Among Top Ten Advertisers

Published: 6/1/2018 11:24:00 AM
March 23, 2018 (Washington, DC) – Out of home (OOH) advertising revenue rose 1.2 percent in 2017 compared to the previous year, accounting for $7.7 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). OOH spend was up 1.1 percent in the fourth quarter, compared to 2016. The revenue total marks a record all-time high for OOH with 31 consecutive quarters of growth since the recession

OOH Advertising spend to soar to US $33 Billion by 2021

Published: 5/1/2018 11:20:00 AM
OOH advertising is now a US$29 billion market, responsible for approximately 6 percent of the $500 billion global advertising spend; and its revenue is expected to grow by 3 percent to 4 percent per year in the next five years to reach US$33 billion by 2021, MAGNA Intelligence’s study predicts.
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