Price Advertising Blog

Billboard Signs continue to be allowed on highway 11 & 69!

Published: 1/22/2012 3:59:00 PM
The Ministry of Transportation has finally released a new amendment to the signing policy covering billboards on Hwy 11 & 69. We are pleased to say that it is official - billboards will continue to be allowed on Hwy 11 & 69.

DOES IT PAY TO ADVERTISE IN A DOWN MARKET? YES. BIG TIME. HERE'S WHY.

Published: 12/11/2011 2:10:00 PM
In a study of U.S. recessions, McGraw-Hill Research analyzed 600 companies from 1980-1985. The results showed that firms that maintained or increased their advertising expenditures during the 1981-1982 recession averaged significantly higher sales growth, both during the recession and for the following three years, than those that eliminated or decreased advertising.
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