Frequently Asked Questions

You are invited to email us or contact us by phone at any time.  It is always our preference and our privilege to speak with you personally to answer any questions you may have with respect to our services and with regard to Outdoor Highway Billboard Advertising in general.

How much does it cost?
It can be as low as $150 per month, depending on the Highway you want to be on. Traffic volumes (your audience) change from one Highway to the next.  Generally speaking, you will pay around $1.00 per thousand impressions!  This is far less than any other form of advertising media. Check out this media comparison.

What will my sign cost to produce and install?
There are various types of material that can be used to make your sign.  Depending on how long you would like your sign to last, how visible it will be at night and a host of other factors, your cost will range from as low as $1000 averaging about $1,800 ($12 per square foot).

How long will my sign last?
Signs made of our highest quality materials will last at least five years and look as good then as the day they were made.

How long are the lease periods?
Leases run for a minimum of 12 months and can last as long as 5 years at the advertisers’ option.  Advertisers who are committed to Outdoor Advertising generally choose longer leases because prices are locked in for the length of the term.

Are billboards available on all highways?
No. Certain highways have government regulations that prohibit billboards. Please contact us or consult our map to see which highways are eligible for billboard advertising.

What are the dimensions of the billboards?
Our billboards range in size, but are typically the maximum allowable size that the government permits for a particular highway. While most of our boards are 8 feet tall by 16 feet wide,10 x 20’s, 10 x 32’s, and spectacular 10 x 44’s are also available.

What if I don’t have an existing sign maker?
We would be happy to recommend sign makers in your area.  We work with many, to ensure our clients get great service.

If I already have artwork, can I just provide you with it?
Absolutely.  On the other hand, if all you have is an idea, we can help you turn it into a great sign.  We work with some of the best design talent in the province to make sure your message hits home.

What are the guidelines for designing billboard messages?

  1. Know what you want to achieve with your sign before you sit down to design it.  Is your objective to inform, persuade, or remind the viewer? What action would you like the viewer to take after seeing your billboard? To phone you? Drive to your location? Visit your website?
  2. What is the single most compelling feature of the product or service you provide?  Pick only 1 message.
  3. Keep your entire billboard message to a maximum of 8 words. 5 or 6 words are ideal. Photographic or graphic images can often be used to convey a large part of your message. Remember that the viewer will have only about 8 to 12 seconds to absorb your message.
  4. Use dark colours on a light background or light colours on a dark background.  These are colours that are said to “contrast” sharply with each other.

    Contrasting Colours (WORKS):

    Black on White

    Red on Yellow

    Yellow on Black

    Black on Yellow

    Blue on White

    White on Blue

    White on Black

    White on Green

    White on Red

    Non-Contrasting Colours (DOESN’T WORK):

    Yellow on White

    Red on Blue

    Blue on Red

    White on Yellow

    Blue on Green

    Green on Yellow


    Step back from your screen and you will notice that you can read the top examples, but the bottom ones seem to “vibrate”.  This vibration makes readability difficult.
  5. Use plain text, not fancy fonts, and always use a combination of upper and lower case.
  6. Visit our Sign Design Tips for more information...

How big should text be in order to be visible?
Our billboards are typically visible starting from at least 600 feet, so the top or first line of your text will likely need to be about 18 inches tall.  As you move down the billboard, the text can get smaller, since people read from top to bottom, and since the viewer is getting closer to the board.

“ APCO Distance Legibility Chart“
APCO Distance Legibility Chart

Source: Wayfinding, People Signs & Architecture, Paul Arthur 1992

What are my payment options?
We are pleased to offer Customers pre-authorized debit, credit card, or cheque as payment options. We require 2 months rent at the time of signing a contract. 

Who is responsible for keeping my sign visible?
That is our responsibility. We brush and check our frames every year to make sure your sign is always highly visible. 

How is the sign maker Price Signs and Decals associated with Price Advertising?
The two companies used to be owned by the same person hence the similar names.  There is no financial connection any longer.  We work with Price Sign & Decals as we do with many other sign makers depending on the area and the customer’s needs.

Who is Impact Marketing?
Impact Marketing is a sister company that operates in the Central Ontario region for Muskoka, Parry Sound and Kawartha areas.  Sandra and Tom Withers own Impact Marketing as well as Price Advertising.